January 28, 2014

Annabelle Cosmetics Spring 2014 Launches

Nothing says “Summer’s on its way” like a fresh batch of pastel cosmetics. Annabelle® is introducing 3 new shades ofBig Show Lip Shine with 3 new assorted lipliners to complete its lip colour offering. In addition, Annabelle® innovates once again and launches theTwistUp Retractable Eyeshadow Crayon, the first retractable eyeshadow crayon to hit the pharmacies and mass retail stores. This spring 2014, paint your eyes and lips with Annabelle® Cosmetics.

NEW! - ANNABELLE® TWISTUP RETRACTABLE EYESHADOW CRAYONFurther to the success and great popularity of the Annabelle® TwistUp Retractable Lipstick Crayon, one could only dream of easy-to-use, true colours for the eyes as well. There is something highly seductive, and incredibly practical, about an eyeshadow that doesn’t need a brush to be applied. It goes straight from the bullet to the lid; full-on, radiant colour. Just take the cap off and paint your eyes in 6 of the new Annabelle® TwistUp Retractable Eyeshadow Crayon. All 6 pastel metallic shades go on very pigmented and may be softened for a more subtle look. These colours are so light and bright they should be called eyelighters instead of eyeshadows.

Key features:
-Pastel hues, metallic finish
-Creamy, velvety-soft eyeshadows
-No-stick texture
-Super-smooth application with a rounded tip that glides on the skin
-Long lasting (10 h stay-on power)
-Paraben free

The eyeshadow is applied directly onto the skin - no applicator necessary! It may be blended or softened with the fingertip or with a brush. Once it settles, it promises not to budge for 10 hours. Really, the only remaining thing to ask for would be more hues!

Offered in:

New shades - Annabelle® Big Show Lip ShineAnnabelle®’s Big Show Lip Shine is high on shine and enriched with antioxidants and moisturizing ingredients (grape seed oil, Omega 6 and vitamin E). 

Key features-Ultra-shiny lip gloss thanks to light-reflecting spheres that provide ultimate shine
-Non-sticky lip luster
-Luxuriously hydrating and antioxidant with Omega-6
-Sheer and semi-sheer colouring
-Paraben free

Offered in:

New shades – Annabelle® Lipliner
With the increasing popularity of lipstick and the launch of new lipgloss shades, a lipliner colour update is reason enough to smile. Annabelle® offers the widest selection of lipliners in pharmacies across the country. These 3 new shades will make you dare to be colourful!

Key features:
-Long wearing formula
-Smooth texture does not pull on lips

Outline and define your lips with endless colour possibilities.
Offered in:

Suggested retail prices:
-Annabelle TwistUp Retractable Eyeshadow Crayon                           $9.95
-Annabelle Big Show Lip Shine                                                                 $9.95
-Annabelle Lipliner                                                                                       $5.95

All items available at Annabelle.ca, in pharmacies and mass retail stores starting February 2014.

About Annabelle®
Annabelle® Cosmetics is a registered trademark of Groupe Marcelle Inc., a Canadian manufacturer headquartered in Lachine (Quebec). Close to 200 people are employed in the research, development, production and marketing of its products. Annabelle® offers a complete line of colour cosmetics. 


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