January 28, 2014


Between social media, cell phone cameras and video chatting, a flawless complexion 24/7 is a must and MAKE UP FOR EVER has a new solution for touching up on-the-go. The industry’s leading professional makeup brand has reinvented its best-selling HD Microfinish Loose Powder and is launching HD Pressed Powder to offer a quick and simple solution to a “camera-ready” society.

HD Pressed Powder is a talc-free, silky, lightweight finishing powder that offers the same benefits of HD Microfinish Loose Powder, but in a purse friendly pressed compact. The exclusive formula boasts a combination of three premium powders (silica, vinyl crosspolymer and Micro & Spherical powders) to help soften the appearance of fine lines and pores and create a soft focus effect on the skin. The powder’s second skin effect creates an instantly smooth, slightly mattified finish and most importantly, is comfortable to wear.

HD Pressed Powder is offered in one universal shade and designed to work for every skin tone from light to deep, with sheer flawlessness and perfection. Although the setting powder appears white in the compact, it is completely translucent on the skin and ideal for creating a chalk-free, HD compatible finish.

Pro Application tip: A little goes a long way. Buff a small amount of HD Pressed Powder into the skin in a downward and outward motion using the super soft, synthetic fibers of the NEW Kabuki Artisan Brush #124 to set foundation and even out complexion.

SRP: HD Pressed Powder, $41.00

         Kabuki Brush #124, $60.00

Where to buy: Available exclusively at Sephora, Sephora.ca and MAKE UP FOR EVER Boutiques (Feb 2014)

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