February 6, 2013

Rimmel Introduces New ScandalEyes Waterproof Kohl Kajal Eyeliner


SCANDALOUSLY BRITISH!
IT’S KHOL BRITANNIA
Rimmel Introduces New ScandalEyes Waterproof Kohl Kajal Eyeliner

Want to hear the latest scandal breaking out on London streets? Rumour has it Rimmel has a new eyeliner that is making quite the statement with outrageously popping and lasting colour that’s really easy to use! It’s positively scandalous and wickedly London! It’s time to add a touch of British Cool to your peepers with Rimmel ScandalEyes Waterproof Kohl Kajal Eyeliner. It’s Kohl Britannia!

When it comes to London Eyes it’s all about making a statement and standing out in the crowd! And what better way to make a statement than with an eye-popping colourful stare? ScandalEyes Waterproof Kohl Kajal Eyeliner is a fine tipped, crayon type pencil that glides on easily and precisely for a flawlessly beautiful defined line. ScandalEyes Waterproof Kohl Kajal Eyeliner works great by applying one shade, or combining several shades to create a complete and striking eye look.

This one’s a keeper! The eye pencil’s soft and creamy formula gives a supple, kohl texture and sensational staying-power. Feel is ultra soft whilst the pigments make sure your colour is sleek and stays put! Colours so intense you’ll have heads turning and eyes popping! But a scandal is only truly outrageous if it lasts, so Rimmel has made ScandalEyes Waterproof Kohl Kajal Eyeliner waterproof, sweat proof and heat proof so it lasts up to 10 hours. Withstands every situation… from the morning dash to work, to an afternoon high tea in Mayfair all the way to drinks with the girls in the East End. So while rumours and scandals all eventually fade away, at least your eye statement is here to stay!

Which of the 15 vivid, high-intensity shades to choose?  Keep it chic with a classic colour such as Deep Blue (#006) or Sparkling Black (#002).  Glam it up with a dazzling molten metallic, like Silver (#010) or Bronze (#012).  Illuminate your gaze with Nude (#005) or Taupe (#004).  Or be daring with vivid pop and on-trend brights like Orange (#015) or Turquoise (#007).  Whether you take your eyeliner inspiration from the catwalk or the streets, there’s a scene-stealing shade for every occasion!  

Everyone knows London is home to the hottest outfits! The new ScandalEyes Waterproof Kohl Kajal Eyeliner pack makes a cool style-statement all of its own. Slim and elegant, it has a transparent coif to reveal its true colour.  The scandalously big silver logo on its side make its impossible to miss and the iconic Union Jack and Rimmel crown help it take the leap from simple Kohl to Kohl Britannia!

Such an iconic cool London product could only be represented by the princess of London Cool! Rimmel Girl Georgia May Jagger is about to create quite a scandal when she headlines the new ScandalEyes Waterproof Kohl Kajal Eyeliner advertising. Rocking it out in a studded red metal jacket and matching red mesh top, Georgia will have all eyes on your liner!

Ensure all eyes are on you!  Create spectacular eye looks by drawing on precise lines of dramatic colour with new ScandalEyes Waterproof Kohl Kajal Eyeliner.  Get the London look.   

       
Shades:                 

CORE COLOURS    
#001 Black, #002 Sparkling Black, #006 Deep Blue, #003 Brown



METALLICS
#010 Silver,  #011 Golden, #012 Bronze




NUDES 
#004 Taupe, #005 Nude


POP TRENDS          
#007 Turquoise, #008 Light Blue, #014 Bright Blue, #013 Purple, #009 Green, #015 Orange


Suggested Retail Price:       USD 8.00
On-counter:                          January 2013