February 4, 2014

Shenae Grimes-Beech named brand ambassador of Annabelle Cosmetics


The Canadian actress and personality will represent the Canadian beauty brand

Toronto, ON – Canadian beauty brand Annabelle® Cosmetics is proud to announce the new brand ambassador for the Canadian market: actress and personality Shenae Grimes-Beech. The beloved Toronto-born television and film personality becomes the latest brand ambassador for the cosmetics brand, well known for its wide selection of colourful eyeliners and lipliners. “I am really excited to partner with Annabelle®. The brand’s esthetic is perfect for me as well”, enthused Grimes-Beech.
Currently a lifestyle blogger for her website Two Halves, a collaboration with husband Josh Beech, she began her career as an actress starring in hit television shows such as Degrassi: The Next Generation and eventually landing the coveted lead role in 90210. Always passionate about fashion, Grimes-Beech has made headlines for her unique personal style, featured often in fashion magazines and photographed on countless red carpets.

We are very excited to introduce Shenae as an Annabelle® brand ambassador,” said Fran├žois Lafortune, Vice-President Marketing for Groupe Marcelle Inc. “With her vibrant personality and great fashion sense, Shenae personifies exactly what the Annabelle®Cosmetics brand stands for. We are thrilled to have a strong and talented young woman to represent it.

Named “one of the world's most beautiful people without makeup” in 2009 by People magazine, Grimes-Beech is naturally beautiful, but feels most like herself wearing liquid eyeliner and lipstick. Like Annabelle®, she is always on the lookout for the latest makeup trends, but is not afraid of following her own beauty rules and sticking to a classic and effortless beauty routine. “Be confident and never apologize for being yourself,” said Grimes-Beech.

A Canadian ambassador for Annabelle®

With every relationship the brand develops, the goal is to stay true to itself and to associate with a spokesperson that embodies the brand’s value and heritage.

Shenae and Annabelle® share many great characteristics: Canadian roots, a youthful and trendy flair for fashion, an eclectic yet feminine look,” declared Nathalie Bouchard, Marketing Director, Annabelle® Cosmetics. “We are confident that young Canadian women will connect with the brand’s new ambassador. The partnership is a match made in heaven that feels very organic.

Annabelle®’s energy is greatly symbolized in Shenae’s contagious smile and her signature peace sign and ‘tongue out’ pose. For me, the brand feels nostalgic in a way - I’ve grown up with it, and still buy it today. I’m super proud to be affiliated with a big piece of home,” adds the actress.

Take a minute to check out the NEW and REVAMPED Annabelle.ca website!

Log on to watch the EXCLUSIVE INTERVIEW with Shenae Grimes-Beech!


Website: Annabelle.ca
Twitter:  @AnnabelleTweets
Instagram: AnnabelleCosmetics

About Shenae Grimes-Beech:
Hailing from Toronto, Shenae Grimes-Beech is an international performer, personality, and lifestyle blogger who became famous for her roles in hit television shows such as Degrassi: The Next Generation and 90210.  Currently Shenae has shifted her focus to non-scripted projects launching a fashion/music/lifestyle blog with husband Josh Beech to rave reviews (Twohalvesblog.com); the duo interviews bands, offer fashion and beauty advice, take us around the world, and much more!  She has several non-scripted television projects in development for 2014.
Shenae has also been a guest blogger for online publications such as Nylon.com and Teenvogue.com, as well as producing/directing her own short films.  She wrote and directed a 2010 music video for her song ‘Myself and I’.  In May 2011, during her 90210 hiatus, Shenae took a six-week internship at Teen Vogue in New York City to further her passion for the fashion industry. Shenae can also be seen in such feature films as Scream 4Empire State, and Sugar.

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