January 16, 2014

Joico and Shiseido Couple up this Valentine’s Day!

Valentine’s Day Lashes and Luscious Locks

Got a romantic date with you partner this Valentine’s Day; or perhaps an Anti-Valentines night with your girlfriends? Whether you’re snuggling up to someone or having a girl’s night, Joico and Shiseido have you covered with their Valentine’s Day cross-promotion pack! Containing the must-have essentials to look great this Valentine’s Day, This gift pack will keep your hair and lashes looking great!

Joico’s K-PAK Color Therapy Shampoo contains the revolutionary QuadraBond Peptide Complex which resurfaces and reconstructs the hair to ensure that damaged strands maintain colour intensity for twice as long!
Not only can you protect your hair colour with this gift set, but you can also instantly transform overly-stressed and compromised strands into luxuriously soft and healthy hair with the K-PAK Revitaluxe Bio Advanced Restorative Treatment.

Now that your hair will look healthy and irresistibly touchable for the most romantic day of the year, all you need are full, defined lashes to complete the look! Joico’s gift set comes with Shiseido’s Perfect Mascara Full Definition. So bat those lovely lashes and flip that healthy, luscious hair for that special day with this cross-promotion pack!

The Valentine’s Day cross-promotion pack ($29.99) includes:
  • Shiseido Perfect Mascara Full Definition ($8, 2ml): An exceptional formula and brush that captures every single lash for an opulent and lustrous finish. The dual-textured brush coats every lash while the firm tip captures even tiny lashes to add remarkable volume, separation and length. The non-clumping formula allows for multiple, smooth coats. Contains Camellia Oil Complex to nourish and condition lashes.
  • K-PAK Color Therapy Shampoo ($12.69, 300ml): Gently cleanses while enhancing. Indulge with this gentle yet rich shampoo, which enhances the hair’s elasticity, strength, colour vibrancy and shine. The rich lather won’t disrupt the surface B-Layer, so colour molecules are discouraged from escaping. 
  • K-PAK Revitaluxe ($24.95, 150ml tube): This fortifying treatment repairs years of damage instantly by reconstructing the hair structure from the inside out. It offers dramatic cumulative benefits, by continuing to correct and protect strands with regular use. 
The Joico Shiseido cross-promotion pack is available in select, professional salons and spas nationwide


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Joico, a division of Zotos, Inc., a Shiseido company, has been pioneering revolutionary hair-science and artfully blending it with the latest innovations in hair care creating beautiful, healthy hair that Turns Heads since 1975. All Joico hair care, styling, haircolour and texture products fuse the latest breakthroughs in hair care science with inspirations from the worlds of art and fashion, to offer exceptional quality, unparalleled performance and lasting beauty from the inside out.