December 2, 2013

Nicole by OPI Announces Partnership with Country Superstar Carrie Underwood for 2014

Colour Me Carrie!

Nicole by OPI launches 14 new nail lacquers inspired by award-winning recording artist Carrie Underwood. This collection features a colourful mosaic of hues in a variety of finishes, including pink, red and coral crèmes; chunky and textured glitters in gold, silver and white; and rich eggplant and khaki green shades.

“Carrie is the perfect partner for Nicole by OPI. Her music evokes powerful emotions in its listeners, and we wanted to give fans a way to express their feelings through colour,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “In working closely with Carrie, we came up with 14 nail lacquers that truly encapsulate her soulful spirit and showcase different facets of her personality – from softer pastels and dark sultry shades to playful glitters.”



The Carrie Underwood Collection includes:

Carrie’d Away
Carrie’s own gold record signature shade.

Lips are Dripping Honey
This multi-gold glitter is sweet on you.

Southern Charm
Frankly my dear, this nude shade looks charming on you.

Sweet Daisy
A bouquet of southern peach blossoms.

Carnival Cotton Candy
This spun sugar pink is all about fun.

Goodbye Shoes
Hit the road, but leave me this standalone gray-green.

Backstage Pass
I want access to this brown with purple nuances.

Sing You Like a Bee
Put some of this frosty ice on that, honey!

Party Bus
Celebrate on-the-go with this party-perfect confetti glitter.

Love My Pups
Let’s “paws” for this adorably sweet pink.

Color Me Country
This soul-ful hot pink makes me want to sing.

Some Hearts
You can’t beat this romantic coral dream.

American as Apple Pie
Tradition runs deep in this classic red.

Fisher Queen
I’m hooked on this deep, deep eggplant.

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This limited edition collection will be in newly designed bottles featuring the NEW Nicole logo. These shades will be available January 2014 for $10.99 each at Shoppers Drug Mart, Target Canada, Walmart Canada, Jean Coutu, London Drug, and Loblaws.

For more information, visit http://www.NicolebyOPI.com.

About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is basedon OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers. Known for its celebrity collaborations and partnerships, the brand invites consumers to be creative and confident by expressing themselves through colour. Currently, Nicole by OPI range boasts over 120 shades, including retailer-exclusive lacquers, and serves as the color authority for the younger demographic.

About Carrie Underwood:
Since releasing her debut album in 2005, Carrie has sold over 15 million albums and placed 17 #1 singles on the charts, 8 of which she co-wrote. Her current album, Blown Away, made history by debuting at #1 on Billboard’s Top Country Albums Chart, making Carrie only the second country artist in the 47-year history of the chart to have each of their first four albums debut at #1. The now Platinum-selling Blown Away album also debuted