October 21, 2012

365 CELLULAR ELIXIR INTENSE -THE ICONIC SERUM launches in the Middle East


365 CELLULAR ELIXIR INTENSE
THE ICONIC SERUM



365 Cellular Elixir Intense: the pioneering serum* in DNA repair
It has been an essential product for almost 10 years, combining high technology with glamour, to offer women the very best of Lancaster Research. As the 10th anniversary of this product approaches, the brand celebrates its legendary serum, which offers a revolutionary and intensive solution with a technology that acts on repairing the main causes of cellular DNA damage.


Based on five patents, its formula, with a unique performance, is held in a cult bottle with sensual, feminine lines. It has succeeded, in just a few drops, in transforming our daily beauty rituals. With its inimitable fluid texture, subtle scent and amber color, 365 Cellular Elixir has infused anti-aging routines with both technology and a unique touch of glamour. Its revolutionary and unprecedented formula has made it a universal serum, which helps to repair the skin's most precious asset: its DNA. Thanks to four complementary enzymes, which act in synergy, day and night, the technology at the heart of 365 stimulates the repair of DNA damaged by UV radiation, stress and pollution. More than anti-aging skincare, it is a complete beauty concentrate.
* The first cosmetic product that claimed to act on DNA, in 2003

CULT STATUS
Absolutely avant-garde
When it first came out in 2003, 365 Cellular Elixir was one of the first skincare products to pave the way for serums. At the time, the fight against aging remained focused on wrinkles, with claims of spectacular results. Going against the trend, the Lancaster Laboratories introduced a new vision of skin youthfulness. But most importantly, they introduced a new type of product, with a texture that was light, invisible and easily absorbed. This incredibly fresh formula soon found its way into all skincare routines, all over the world. Layering was born! Immediately adopted by women, 365 Cellular Elixir became their faithful beauty companion and brought a new era to the world of beauty care.

Solar inspiration
When the Lancaster Laboratories were following research aimed at helping young sufferers of Xeroderma Pigmentosum, also referred to as the "children of the night", they began to look into enzymatic repair – at the heart of the 365 Cellular Elixir innovation. Discoveries regarding enzymes specially developed to repair the skin of these youngsters – who cannot tolerate any sun exposure – inspired Lancaster Research to create a suncare product, which took five years to develop. In terms of results, it surpassed all expectations, and revealed countless properties as well as complete anti-aging action. 365 Cellular Elixir was born. Nothing like it had ever been seen before!

A state of grace
365 Cellular Elixir Intense is not just content with carrying the most powerful active ingredients so that they can act at the heart of cells. This legendary serum immediately puts the skin into a state of grace. The minute it touches the skin, its surface is transformed. It shines with the radiance of youth. It has that glow that lights up your face when you're 20.

The guardian angel of DNA
Today, it has been established that the DNA in skin cells is at the heart of all the functions that are essential for the skin's youthful appearance and beauty. It's a little like the skin's "hard drive". Drawing on over 40 years of expertise in cellular damage, 365 Cellular Elixir continues to push the cutting edge of technology, evolving in tune with the latest scientific innovations from Lancaster. Its "Intense" version has imposed itself as the no. 1 Lancaster skincare product, with a technology that can protect, preserve and help repair the skin's ever-precious DNA. By acting deep within the skin, it penetrates the most complex mechanisms in order to protect the cellular genetic makeup. Better protected, DNA can continue to play its role in maintaining the skin's youth. The resulting chain of benefits slows down the passage of time and gives women a lasting glow.

3 of the major forms of DNA damage targeted are repaired
6 drops per day – 3 in the morning, 3 in the evening – for optimized effectiveness 
5 patents and 10 years of research, so that each day is another youthful day 
365 CELLULAR ELIXIR INTENSE
2012

A performance booster
We know that women, just like men, like to apply one skincare product over another as part of their daily ritual. The Lancaster Laboratories, aware of the current impact of layering, decided to conduct a test to ascertain the performance of 365 Cellular Elixir Intense when applied with other anti-aging products. Carried out on 110 Caucasian women aged 35 to 55, over a period of 4 weeks, this evaluation confirmed the boosting effect of the serum. When used with an anti-aging skincare product, it doubles the usual results noticed by users (wrinkle correction, firmness, radiance)*. And it's the women themselves who say so!

* Based on women's perceptions within the framework of a consumer test on 110 women who used 365 Cellular Elixir Intense in conjunction with their usual anti-aging skincare for 4 weeks. 

 UNIQUE RESULTS:

- 365 Cellular Elixir Intense, used with your usual anti-aging skincare: double the performance

Immediately after first application*:

Women who tested the combination:

83%* said the serum increased the radiance-enhancing effect of their usual skincare
82%* said the effectiveness of their skincare was intensified

After 2 weeks of use*:
85%* said with this serum, action on wrinkles, firmness and radiance is doubled

* Consumer test on 110 women during 4 weeks, % of positive opinion.

-           The beauty of the complexion is enhanced. The skin has never looked so radiant.

Women noticed:

After 4 weeks of application**:
92%** said their complexion was more even
90%** said their complexion looked radiant
86%** said their skin had regained luminosity

** Consumer test on 120 women after 4 weeks of repeated applications, % of positive opinion.


-           Unique, 24-hour hydrating power

Measured on the skin***:

Immediate hydration, lasting up to 24 hours after the first application.

*** Clinical test on Caucasian women after single application. Skin capacitance measurement.



365 CELLULAR ELIXIR INTENSE
AN EXCLUSIVE BOTTLE FOR EVEN MORE PLEASURE

I never go without my 365…
Some products are destined to become must-have essentials... In 2012, 365 Cellular Elixir Intense asserts its iconic status and becomes available in a 100 ml format, designed exclusively for all those who have been loyal fans since day 1. This generous size promises to be there for you every day of the year. The texture, both fluid and fresh, promises even more sensoriality and radiance. It's a bottle that becomes your friend, that you never want to be apart from. A promise of beauty, to use morning and evening, in every season, before applying your usual anti-aging skincare or sun protection. 

A note to faithful fans: this 100 ml limited-edition version will delight with its generous size, for even more sensuality.

ALL YOU EVER WANTED TO KNOW ABOUT 365 CELLULAR ELIXIR INTENSE
AN INTERVIEW WITH DOCTOR OLIVIER DOUCET,
VICE PRESIDENT OF LANCASTER R & D
EUROTOX Toxicologist Expert.
More than 80 international publications and oral communication.
Member of the French Toxicology Society
Member of the International Federation Society of Cosmetic Chemists.

When you launched the first version of 365 Cellular Elixir in 2003, almost ten years ago, what was the reaction?
Dr. Olivier Doucet: At the time, talking about DNA was something that broke with the rest of the market. Both proteomics and genomics are the true keystones of cellular expertise, but the subjects were not known to the public. With 365 Cellular Elixir Intense, our approach was quite radical. People found it difficult to believe us. But now, there is no longer any doubt that DNA is at the heart of research into anti-aging skincare. 

It was also a very new thing to talk about a long-term routine and maintaining the skin's youth, rather than focusing on fighting wrinkles.
Dr. Olivier Doucet: Absolutely. Everyone seemed to be coming out with a product that offered better results than the others. We wanted to offer a complete, alternative solution. A product designed for men and women alike, regardless of their origin or age, and that they could use all year round. An universal solution to slow down the appearance of the signs of time and maintain the skin's youthful appearance in the long term.

You also recommend this product as an after-sun lotion. Why?
Dr. Olivier Doucet: First of all, it is important to remember that the Lancaster Laboratories are experts in sun protection. At first, when they created this formula, they were looking for a way to repair DNA damage caused by the sun – and particularly UVA radiation. We drew inspiration from research into the disorder that affects the "children of the night." Then we discovered that the formula was effective on various forms of damage. It could not be limited to being just an after-sun lotion, given that its properties were so vast.

But 365 Cellular Elixir Intense is also a product to use during the day?
Dr. Olivier Doucet: Yes, because unlike other products available on the market, its formula is enriched, for visible results immediately after applying the serum. As an expert in skin radiance, the optical dimension is very important for Lancaster, as it allows us to offer the immediate effect of a complexion enhancer. What's more, 365 Cellular Elixir also has long-lasting moisturizing powers. And so it is a product that keeps being adapted for different purposes. There are many men who use it as an after-shave lotion.  

These days, the use of a serum has become more general. What does this very specific texture really add to the effectiveness of a skincare product?
Dr. Olivier Doucet: I always say that the effectiveness of a skincare product is 50% based on galenics – the way it has been formulated. In this case, the galenics are very important because the enzymes are carried by certain types of liposomes. We keep improving the serum as we make discoveries, so that we can meet all the needs and expectations of our consumers.

Would you say that this product is the ultimate anti-aging product?
Dr. Olivier Doucet: Yes, because we repair the skin in a comprehensive manner. We have a product that is aimed at everyone, with a solution for all skin-aging concerns. Whether your skin has been exposed to pollution or sunshine, you can have better control over its youthfulness. We have succeeded in protecting and preserving its genetic makeup – which is still a revolutionary approach, ten years after its creation. It can be used all year long, 365 days a year – and this is what gave it its name!

What is happening in the world of DNA research today?
Dr. Olivier Doucet: Research is evolving as knowledge of DNA also evolves, and the constant improvement in technologies that evaluate DNA damage can lead us to imagine that our serum will become increasingly sophisticated. Today's research is focused on mitochondrial DNA and telomeres, but a major DNA discovery might be made tomorrow, which could lead us to explore other paths.

Quotes in the text to be translated

"365 Cellular Elixir was one of the first skincare products to pave the way for serums."
"It was when the Lancaster Laboratories were following research aimed at helping the "children of the night" that they began to look into enzymatic repair."
"This legendary serum immediately puts the skin into a state of grace."
"The no. 1 Lancaster skincare product, with technology that can protect, preserve and help repair the skin's ever-precious DNA."
" When used with an anti-aging skincare product, it doubles the usual results noticed by users."
"In 2012, 365 Cellular Elixir Intense asserts its iconic status and becomes available in a 100 ml format."
"Today, there is no longer any doubt that DNA is at the heart of research into anti-aging skincare."  

Price