THE ICONIC SERUM
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365 Cellular Elixir
Intense: the pioneering serum* in DNA repair
It has been an
essential product for almost 10 years, combining high technology with glamour,
to offer women the very best of Lancaster Research. As the 10th anniversary of
this product approaches, the brand celebrates its legendary serum, which offers
a revolutionary and intensive solution with a technology that acts on repairing
the main causes of cellular DNA damage.
Based on five patents,
its formula, with a unique performance, is held in a cult bottle with sensual,
feminine lines. It has succeeded, in just a few drops, in transforming our
daily beauty rituals. With its inimitable fluid texture, subtle scent and amber
color, 365 Cellular Elixir has infused anti-aging routines with both technology
and a unique touch of glamour. Its revolutionary and unprecedented formula has
made it a universal serum, which helps to repair the skin's most precious
asset: its DNA. Thanks to four complementary enzymes, which act in synergy, day
and night, the technology at the heart of 365 stimulates the repair of DNA
damaged by UV radiation, stress and pollution. More than anti-aging skincare,
it is a complete beauty concentrate.
* The first cosmetic product
that claimed to act on DNA, in 2003
CULT STATUS
Absolutely avant-garde
When it first came out
in 2003, 365 Cellular Elixir was one of the first skincare products to pave the
way for serums. At the time, the fight against aging remained focused on wrinkles,
with claims of spectacular results. Going against the trend, the Lancaster
Laboratories introduced a new vision of skin youthfulness. But most
importantly, they introduced a new type of product, with a texture that was
light, invisible and easily absorbed. This incredibly fresh formula soon found
its way into all skincare routines, all over the world. Layering was born! Immediately adopted by women, 365 Cellular
Elixir became their faithful beauty companion and brought a new era to the
world of beauty care.
Solar inspiration
When the Lancaster
Laboratories were following research aimed at helping young sufferers of
Xeroderma Pigmentosum, also referred to as the "children of the
night", they began to look into enzymatic repair – at the heart of the 365
Cellular Elixir innovation. Discoveries regarding enzymes specially developed
to repair the skin of these youngsters – who cannot tolerate any sun exposure –
inspired Lancaster Research to create a suncare product, which took five years
to develop. In terms of results, it surpassed all expectations, and revealed
countless properties as well as complete anti-aging action. 365 Cellular Elixir
was born. Nothing like it had ever been seen before!
A state of grace
365 Cellular Elixir
Intense is not just content with carrying the most powerful active ingredients
so that they can act at the heart of cells. This legendary serum immediately
puts the skin into a state of grace. The minute it touches the skin, its surface
is transformed. It shines with the radiance of youth. It has that glow that
lights up your face when you're 20.
The guardian angel of
DNA
Today, it has been established
that the DNA in skin cells is at the heart of all the functions that are
essential for the skin's youthful appearance and beauty. It's a little like the
skin's "hard drive". Drawing on over 40 years of expertise in
cellular damage, 365 Cellular Elixir continues to push the cutting edge of
technology, evolving in tune with the latest scientific innovations from Lancaster Lancaster
3 of the major forms of DNA
damage targeted are repaired
6 drops per day – 3 in the
morning, 3 in the evening – for optimized effectiveness
5 patents and 10 years of
research, so that each day is another youthful day
365 CELLULAR ELIXIR INTENSE
2012
A performance booster
We know that women,
just like men, like to apply one skincare product over another as part of their
daily ritual. The Lancaster Laboratories, aware of the current impact of layering, decided to conduct a test to
ascertain the performance of 365 Cellular Elixir Intense when applied with
other anti-aging products. Carried out on 110 Caucasian women aged 35 to 55,
over a period of 4 weeks, this evaluation confirmed the boosting effect of the
serum. When used with an anti-aging skincare product, it doubles the usual
results noticed by users (wrinkle correction, firmness, radiance)*. And it's
the women themselves who say so!
* Based on women's perceptions within the
framework of a consumer test on 110 women who used 365 Cellular Elixir Intense
in conjunction with their usual anti-aging skincare for 4 weeks.
UNIQUE RESULTS:
- 365 Cellular Elixir
Intense, used with your usual anti-aging skincare: double the performance
Immediately after first application*:
Women who tested the
combination:
83%* said the serum increased the radiance-enhancing
effect of their usual skincare
82%* said the effectiveness of their skincare was
intensified
After 2 weeks of use*:
85%* said with this serum, action on wrinkles,
firmness and radiance is doubled
* Consumer
test on 110 women during 4 weeks, % of positive opinion.
-
The beauty of the complexion is enhanced. The skin has
never looked so radiant.
Women noticed:
After 4 weeks of
application**:
92%** said their
complexion was more even
90%** said their
complexion looked radiant
86%** said their skin
had regained luminosity
** Consumer test on 120
women after 4 weeks of repeated applications, % of positive opinion.
-
Unique, 24-hour hydrating power
Measured
on the skin***:
Immediate hydration, lasting up to 24 hours after the
first application.
*** Clinical test on Caucasian women after single
application. Skin capacitance measurement.
365 CELLULAR ELIXIR
INTENSE
AN EXCLUSIVE BOTTLE FOR
EVEN MORE PLEASURE
I never go without my
365…
Some products are
destined to become must-have essentials... In 2012, 365 Cellular Elixir Intense
asserts its iconic status and becomes available in a 100 ml format, designed
exclusively for all those who have been loyal fans since day 1. This generous size
promises to be there for you every day of the year. The texture, both fluid and
fresh, promises even more sensoriality and radiance. It's a bottle that becomes
your friend, that you never want to be apart from. A promise of beauty, to use
morning and evening, in every season, before applying your usual anti-aging
skincare or sun protection.
A note to faithful
fans: this 100 ml limited-edition version will delight with its generous size,
for even more sensuality.
ALL YOU EVER WANTED TO
KNOW ABOUT 365 CELLULAR ELIXIR INTENSE
AN INTERVIEW WITH
DOCTOR OLIVIER DOUCET,
VICE PRESIDENT OF LANCASTER
EUROTOX Toxicologist
Expert.
More than 80
international publications and oral communication.
Member of the French Toxicology
Society
Member of the
International Federation Society of Cosmetic Chemists.
When you launched the
first version of 365 Cellular Elixir in 2003, almost ten years ago, what was
the reaction?
Dr. Olivier Doucet: At the time, talking
about DNA was something that broke with the rest of the market. Both proteomics
and genomics are the true keystones of cellular expertise, but the subjects
were not known to the public. With 365 Cellular Elixir Intense, our approach
was quite radical. People found it difficult to believe us. But now, there is
no longer any doubt that DNA is at the heart of research into anti-aging
skincare.
It was also a very new
thing to talk about a long-term routine and maintaining the skin's youth,
rather than focusing on fighting wrinkles.
Dr. Olivier Doucet: Absolutely. Everyone
seemed to be coming out with a product that offered better results than the
others. We wanted to offer a complete, alternative solution. A product designed
for men and women alike, regardless of their origin or age, and that they could
use all year round. An universal solution to slow down the appearance of the
signs of time and maintain the skin's youthful appearance in the long term.
You also recommend this
product as an after-sun lotion. Why?
Dr. Olivier Doucet: First of all, it is
important to remember that the Lancaster Laboratories are experts in sun
protection. At first, when they created this formula, they were looking for a
way to repair DNA damage caused by the sun – and particularly UVA radiation. We
drew inspiration from research into the disorder that affects the
"children of the night." Then we discovered that the formula was
effective on various forms of damage. It could not be limited to being just an
after-sun lotion, given that its properties were so vast.
But 365 Cellular Elixir
Intense is also a product to use during the day?
Dr. Olivier Doucet: Yes, because unlike
other products available on the market, its formula is enriched, for visible
results immediately after applying the serum. As an expert in skin radiance,
the optical dimension is very important for Lancaster, as it allows us to offer
the immediate effect of a complexion enhancer. What's more, 365 Cellular Elixir
also has long-lasting moisturizing powers. And so it is a product that keeps
being adapted for different purposes. There are many men who use it as an
after-shave lotion.
These days, the use of
a serum has become more general. What does this very specific texture really
add to the effectiveness of a skincare product?
Dr. Olivier Doucet: I always say that the
effectiveness of a skincare product is 50% based on galenics – the way it has
been formulated. In this case, the galenics are very important because the
enzymes are carried by certain types of liposomes. We keep improving the serum
as we make discoveries, so that we can meet all the needs and expectations of
our consumers.
Would you say that this
product is the ultimate anti-aging product?
Dr. Olivier Doucet: Yes, because we repair
the skin in a comprehensive manner. We have a product that is aimed at
everyone, with a solution for all skin-aging concerns. Whether your skin has
been exposed to pollution or sunshine, you can have better control over its
youthfulness. We have succeeded in protecting and preserving its genetic makeup
– which is still a revolutionary approach, ten years after its creation. It can
be used all year long, 365 days a year – and this is what gave it its name!
What is happening in
the world of DNA research today?
Dr. Olivier Doucet: Research is evolving as
knowledge of DNA also evolves, and the constant improvement in technologies
that evaluate DNA damage can lead us to imagine that our serum will become
increasingly sophisticated. Today's research is focused on mitochondrial DNA
and telomeres, but a major DNA discovery might be made tomorrow, which could
lead us to explore other paths.
Quotes in
the text to be translated
"365 Cellular
Elixir was one of the first skincare products to pave the way for serums."
"It was when the
Lancaster Laboratories were following research aimed at helping the
"children of the night" that they began to look into enzymatic
repair."
"This legendary
serum immediately puts the skin into a state of grace."
"The no. 1 Lancaster skincare
product, with technology that can protect, preserve and help repair the skin's
ever-precious DNA."
" When used with
an anti-aging skincare product, it doubles the usual results noticed by
users."
"In 2012, 365
Cellular Elixir Intense asserts its iconic status and becomes available in a
100 ml format."
"Today, there is
no longer any doubt that DNA is at the heart of research into anti-aging
skincare."
Price
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