March 25, 2013

ANNABELLE® COSMETICS LAUNCHES AT LONDON DRUGS!



Celebrating the arrival of the brand with 
SIX WEEKS OF ANNABELLE®COSMETICS AT LONDON DRUGS!

Montreal, March 4th, 2013. – Annabelle® is extremely happy to announce that the brand will soon be available at all London Drugs locations throughout Western Canada by March 29Annabelle®and London Drugs want to celebrate this new beginning by offering cosmetic consumers fabulous deals on some of the brand’s top-selling items and most recent innovative launches.

For six weeks straight starting on March 29, Annabelle® will be promoted in all London Drugs stores exclusively. Each week, consumers will be able to benefit from a new thematic offer. As the leading eyeliner brand in Canada,Annabelle® wants to reward young Canadian women in Western Canada and invite them to discover the brand or simply take advantage of great prices on the makeup items they already love.

Six Weeks of Annabelle®at London Drugs OFFERS:
Week 1 - March 29 to April 3, 2013 – It’s all in the bag
Buy $20 or more of 
Annabelle® products and receive a FREE Soho tote bag! 
Week 2 - April 5 to April 10, 2013 – Focus on the eyes
Buy any 2 Annabelle® Eyeliners and receive a third one FREE!

Week 3 - April 12 to April 17, 2013 – BB part of the family
No purchase necessary!
Receive a FREE sample of 
Annabelle® BB Cream Multi-Action SPF 15 AND
$2 coupon off any Annabelle® BB product

Week 4 - April 19 to April 24, 2013 – Twist (it) Up
Buy any 2 
Annabelle® TwistUp Retractable Lipstick Crayon and receive a third one FREE!

Week 5 - April 26 to May 1st, 2013 – Colour Control CCrazy pricing
SAVE up to 40% on any 
Annabelle® CC Colour Control Perfecting Baseand/or Powder by
Purchasing Annabelle
® CC products for $9.99 each!

Week 6 – May 3rd to May 8th, 2013 – Gift With Mascara Purchase
Buy any of your favorite Annabelle
®Mascara and receive a FREEAnnabelle®Single Eyeshadow!




Recent Annabelle® Launches
This Spring 2013, Annabelle® introduced seven new products to makeup consumers! The Canadian manufacturer innovated once again by being the first brand in Canada to launch a “CC product”, in occurrence the Annabelle®CC Perfecting Base, a makeup primer that corrects and neutralizes uneven carnations, reduces the appearance of pores and mattifies the skin. Available in natural finish or luminous finish.
Annabelle® also launched the Expandable Mascara, a mascara with a unique accordeon-like brush that allows you to expand the brush, thus separating the bristles, for maximum volume; or to retract the brush, bringing the bristles close together for incredible length and definition.

Also launched this season were the new Oil-Free Eye Makeup Remover Lotion in a mess-free pump container; the Roll-On Eyeshadow + Liner that combines shimmery loose eyeshadow on one end and a liquid eyeliner at the other to compliment your eye colour; the Biggy Bronzer Zebra Bronzing Powder to sun-kiss all carnations without the harmful effects of the sun; and the Annabelle®CC Pressed Powder.


About Annabelle®
Annabelle® Cosmetics is a registered trademark of Groupe Marcelle Inc., a Canadian manufacturer headquartered in Lachine (Quebec). Close to 200 people are employed in the research, development, production and marketing of its products. Annabelle® offers a complete line of colour cosmetic products and accessories.

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About London Drugs®
Founded in 1945, BC-based London Drugs has 77 stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba, including its online store Londondrugs.comLondon Drugs offers consumers a range of products from digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 7,500 people with pharmacy and health care services being the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring company and continues to position itself for future growth and development.